I recently installed SideKick at the recommendations of one of the sales reps that is also an excellent prospector. While it is catered towards prospectors, sales engineers can use this as well. Let's start of with the product itself. SideKick's vision is to facilitate the business development by turning this:
and they do this in a number of ways. See this blog. If I was a prospector, sign me up. Up to 200 notifications/mo is free and the first month is all you can consume.
For sales engineers, there are a few uses:
Mobility is king. Every prospect will inevitably ask "Do you have a mobile application?" If your software has a mobile app or even a mobile interface, you'd be doing your product a disservice by showing PowerPoints with screen shots.
PowerPoints are great backups, but that's just it -- they're backups. Imagine if you mailed in your software demo by showing screen shots? You really should be working mobile applications into your demonstration. When I joined NetSuite, I sat in on a number of demos as part of my ramp and mobile was an afterthought and not positioned as a differentiator. As part of my checkpoints, I demo-ed via WebEx our mobile app directly from my iPhone. We quickly worked it into our golden demo flow and impressed our panelists. Technology sells -- Everyone wants to know how you did that.
I will be outlining my preferences for mirroring your mobile screen -- both for iOS and for Android -- on both Macs and PCs.